WHO WE ARE
Louis Pires Pereira
Co-Founder & CEO
Luís is a specialist in tax optimisation and financial engineering, helping businesses and families maximise tax efficiency and structure their assets in an intelligent and profitable way. With over 20 years of international experience in senior financial roles, he has developed advanced strategies to reduce tax burdens, improve cash flow, and ensure strict compliance with legislation.
He holds a degree in Business Organisation and Management from the Faculty of Economics at the University of Coimbra and has complemented his education with a Postgraduate Diploma in Corporate Finance from ISCTE. He is also a certified trainer and a chartered accountant accredited by the OCC, ensuring deep technical expertise in tax and regulatory complexities.
Throughout his career, he has worked in the Banking, Telecommunications, Aviation, and Industry sectors, operating in diverse markets such as Portugal, Brazil, Timor, Africa, and China. His global perspective and experience across different tax systems allow him to create strategic solutions tailored to each context, optimising the tax burden of businesses and family wealth.
Luís believes that efficient tax management is not just a legal obligation but a crucial competitive advantage. With a strategic mindset and a keen awareness of the ever-evolving tax landscape, he helps businesses and families grow and protect their assets, ensuring a stronger and more sustainable financial future.
Margarida Coelho
Senior Digital Marketing Specialist
Margarida is a high-performance digital marketing specialist, focusing on paid traffic and accelerated growth strategies. With over 20 years of international experience, she masters platforms such as Google Ads, Meta Ads, and TikTok Ads, helping businesses scale through highly optimised, results-driven campaigns.
She holds a degree in Public Relations and Advertising and has furthered her education with a Postgraduate Diploma in Marketing Management from ISEG, along with a specialisation in Digital Marketing. Her professional journey has spanned key sectors such as Banking, the Pharmaceutical Industry, Retail, and Education, where she led teams as Marketing and Sales Director.
Margarida believes that marketing is not just a tool but the driving force behind business growth. For her, well-structured paid traffic means predictable and scalable sales – and sales are the lifeblood of any business.
Her inspiration comes from bees: organised, efficient, and relentless in their mission, just like a well-structured digital marketing strategy should be. Passionate about innovation, performance, and data, Margarida combines technical expertise with a strategic vision, turning digital advertising investments into real results.